Advertising is the key to increase awareness, promotion, sales and loyalty of a product and if used smartly could work wonders for your business. Advertising consists of traditional advertising mediums like print, electronic, radio, online, OOH, below the line and outdoor advertising. Outdoor advertising medium is also an effective medium and is extensively used. In Dubai outdoor advertising is flourishing and the rates for the same have almost increased by upto 50% as there have been numerous outdoor agencies in Dubai and to get a list of outdoor agencies in Dubai you simply need to google. The increase has been done by the Road and Transport Authority of Dubai.
There is a definite process which is followed every year in which a bid is announced wherein the piece of cake goes to the highest bidder. There is also a advertising guide which the RTA has launched recently in order to help the foreign agencies, investors, advertising agencies, etc to get information on the location, delivery, type of advertisement, measurements and dimensions of the outdoor billboard in a simplified and hassle free way. Further, in order to ensure safety, they have also introduced the safety matrix so that the traffic safety could be measured with respect to the location. It has come with lot of benefits which include lot of choice availability to the investors, high quality construction material for billboards, and availability of zones depending upon the shapes and sizes like Dubai Entrance Zone, heritage zone, Dubai creek zone and more. Also the updated standards have been helping to improve visibility by limiting the number of advertisements as well.
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